A book takes about fourteen weeks to make, and most occasions do not wait that long, so what you give often depends on how much notice you have.
Christmas, Father's Day, Mother's Day, or any date already circled. What you give on the day is the voucher, a card and letter in a keepsake box, and the recipient decides afterwards whether that becomes the Memory Kit or the full Life Story.
See the gift voucher→A 70th, 80th or 90th birthday, or a golden or diamond anniversary. With months of notice, the finished book itself can be ready for the day. A lower-cost Memory Kit version of the same gift is coming soon, for anyone the full book isn't right for yet.
See The Life Story→A retirement after forty years, a new grandchild, a christening, all of these work well too. The same two options apply: the voucher if the date is close, or The Life Story if you have the time to have it ready. See pricing→
Buying this for yourself, not as a gift? See the questions people ask→